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Memo
from the Chairman, Bob A. Spira
CHAPMAN SPIRA & CARSON, L.L.C.
Investment Banking Consultants
(November , 1998)
This recital and the accompanying "Overview" are
provided by way of introduction to Chapman Spira &
Carson, LLC, (an investment banking organization
headquartered at 110 Wall Street in New York City.
Chapman specializes in a broad range of financial
services, which are enumerated in detail below. Along
with the typical investment banking functions such as
mergers, acquisitions, corporate finance, consulting,
and marketing, we also act for our own account, and in
conjunction with others, providing early stage capital
to promising new companies, while, conversely,
representing well established old line major businesses.
Our transactions are not limited to the United States,
and much of our business is consummated offshore.
Overseas, Chapman is convinced that regions brimming
with resources are entombed in the genie’s bottle for
all time unless someone with a magic "opener" arrives to
release them. We inaugurate an offshore assignment by
achieving a thorough understanding of the laws, customs,
mores and ethos of the region, while analyzing potential
future trends and their possible effect on our client’s
projected transaction. We exhaustively identify
marketable domestic resources and local industries that
have the capacity to readily adapt to the rigorous
competitive demands of the world market. The adaptation
must inherently occur within the economic constraints of
quality production at competitive prices with an
indigenous, highly motivated labor force that is capable
of absorbing new technologies as changes occur. This
methodology allows us to recognize regional patterns and
economic anomalies, thus giving us the ability to
predict the shifting of industrial strength from one
region to another. The latter, in turn, guides Chapman
when matching local businesses with technology-donor
corporations. Only those candidates that comply with our
intensive search criteria are selected.
We
regard ourselves as extremely proficient apropos the
nuances of the Pacific Rim, the Eastern Block, South
America and Africa. These operations are complimentary
to our ongoing domestic investment banking business. Our
associates are very familiar with ramifications of
offshore transactions in these regions. Among our team
of professionals are some of the country’s most talented
accountants, attorneys and economists, each specializing
in a distinct component of global economics. They have
been hand picked based on their knowledge of local
custom and law, their personal integrity, and,
ultimately, their ability to get the job done for our
clients.
The Chapman team is equipped to optimize the client’s
transactional requirements in numerous financial
disciplines. By positioning our firm exclusively as an
independent financial advisor, we bring to bear
substantial resources. This permits Chapman’s staff to
clearly convey our client’s goals to firms that we have
identified as logical strategic financial partners. Even
in the area of financing we are careful to evaluate
synergistical relationships well suited for the task of
providing substantive results within contractually
discernible time parameters.
One of the most sophisticated resources in the Chapman
arsenal is the algorithm based regression analysis model
created by MCC. This is a highly complex mechanism,
which takes advantage of advanced mathematical and
electronic principles, which allow the establishment of
concentric simultaneous database structures. The
database is created synthetically through the use of
highly refined electronic "agents". As a result, we are
able to reach conclusions quickly. Although the database
has philosophical problems dealing with aesthetic
anomalies, it is still able to encompass multiple
platforms containing unlimited data and information. The
system is also self qualifying and internally
correcting, permitting the firm to assume a very high
level of accuracy.
Once the candidate’s data has been thoroughly reviewed
for accuracy, our economists are positioned to propose a
variety of functional investment banking services. These
run the gamut of: strategic planning and partnering,
reverse mergers, acquisitions and financings. The firm’s
financing capabilities include bridge loans, private
placements and initial and secondary public offerings.
If the determination has been reached that "go it alone"
financing is the optimal approach, the profile driven
system is able to identify which variation will generate
the foremost long-term benefits for the client. The
system is also capable of assessing which currency
translations will best support "risk averse" financing.
Barter, which is generally disregarded as a financial
tool in the United States, is routinely evaluated when
we are addressing the optimum design of our proposed
strategy. A joint venture with the largest barter firm
in North America opens up a nearly insatiable market for
competitively priced quality products produced in the
target region. Through a complex system of cost
analysis, profit margins are established for marginal
excess production that usually cannot be disposed of
locally. In most export transactions, even after taking
into consideration, tariffs, shipping, insurance and
other incidentals, we are usually able to substantially
increase profitability.
Chapman also uses barter as a supplemental form of
credit enhancement which, under certain circumstances,
can be used when other more established methods are
either unavailable or prohibitively expensive. Our
economists are convinced that on-line electronic
commerce will eventually replace the use of money as we
know it today. The eventual demonitization of
cross-border transactions will remove the necessity of
currency hedging. A nation’s financial strength will be
measured in terms of the quality and quantity of their
resources, goods and services. Electronic "Country
Credits", payable in whatever surplus resources that
nation has available, will become "the coin of the
realm". We predict a world with few middlemen in which
strategically located warehouses will replace showrooms.
A transaction of the future may contain thousands of
links if no "one-on-one" transaction is possible. There
will be infinite range of goods and services changing
hands among geographically diverse groups of companies
scattered around the world. Barter credits not spent
will be stored in massive electronic databases awaiting
a needed commodity. Predictably, these electronic
credits will replace currency and create an environment
requiring an ever-evolving level of knowledge to
succeed. Chapman believes that it is well positioned to
assist its clients in their efforts to keep pace with
this coming economic revolution.
EQUITY
ADVISORY
We
are equally attentive in other areas as well. As an
example: there are numerous well-established foreign
companies that want to become United States traded
public companies. Their motivations are varied, and
include liquidity, credibility, wealth creation, stock
and or cash acquisitions, and raising capital. The major
investment banking houses have abdicated this niche
market. Chapman is convinced that it is filling an
economic void, and has geared up its staff to handle all
facets of these sophisticated transactions.
With regard to reverse mergers, Chapman provides an
efficient and comprehensive "system" for client
corporations that desire to go public to augment their
options while enhancing their visibility in the
financial community. Each client's goals are analyzed
and an individualized program is created from Chapman’s
"menu" of services to optimally effect the desired
results.
Chapman's investment banking group has a diverse
background that is well suited to accomplishing client
objectives. It includes experience in the international
sphere, management of public companies, and high level
experience in the legal, accounting, financial,
investment banking, money management, marketing and
sales, and advertising and public relations areas.
Chapman, thus, has the ability to call upon the people
with the specific skills needed to make a company's
transition from private to public ownership a successful
one, and or achieve visibility for the company within
the investment community.
The four senior managing directors of Chapman have
substantially more than a century on the "Street",
having served in almost every arena constituting the
global financial marketplace. We provide clients access
to the New York financial community, including,
brokerage firms, banks, consultants, venture
capitalists, as well as lawyers and accountants, all
uniquely positioned to provide backup to the client’s
particular needs. Chapman’s primary goal is to establish
long-term relationships with those who seek guidance.
Chapman’s combination of experience, competence and
personalized service, when viewed in tandem with the
unusual niche in which it operates, may indeed, provide
the difference between success and failure for client
companies. From underwriting to reorganization, our
years of experience have taught us how to get the job
done efficiently, while diligently adhering to the
parameters laid out by the client. Over the years,
members of Chapman’s senior management have served on
distinguished Wall Street Committees, and have held
numerous memberships on the New York and other
Exchanges. Further, our services in the areas of
securities regulation, arbitration and new products
development on the New York, American and Boston Stock
Exchanges along with the National Association of
Securities Dealers, has afforded us enviable personal
relationships with managing partners at many of Wall
Street’s most venerable firms. One of our associates is
the Managing General Partner of a group of seven of the
most prestigious financial organizations in the United
States: , Bankers Trust, Solomon Brothers, Goldman
Sachs, and other well known organizations. A senior
partner was an early member of the elite group first
certified as a C.I.R.A. by the prestigious "Association
of Insolvency Accountants" (A.I.A) "Certified Insolvency
Reorganization Accountants" (C.I.R.A), which counts as
its members the leading bankruptcy and reorganization
practitioners in the Country. These connections remove
much of the guesswork when it comes to the bottom line:
"getting the job done".
We
are confident that we have addressed many, if not all,
of the critical issues relative to financial
structuring, credit enhancements, currency fluctuations,
arbitrage, barter, and trade credits within our
database. The firm has worked with the Export-Import
Bank, the World Bank, the World Health Organization, the
United Nations, the Department of State, the FDA, New
York State, as well as congressional committees and
individual members of Congress. We have been invited to
work with many state and foreign development
associations, and have consulted and/or testified on
behalf of various government organizations, including
congressional committees, the U. S. Treasury, the
Federal Reserve Bank, the General Accounting Office, the
U.S. Trustee, the Securities and Exchange Commission and
the United Nations. We have been quoted in Forbes, The
Institutional Investor, The Wall Street Journal, Chief
Executive, and Business Week, among others.
We
have concluded transactions in the fields of banking,
pharmaceutical, electronics, software, computes,
Internet, intellectual property, learning, leisure,
mail-order, mining, real estate, financing, designer
clothing, energy, publishing, fabrication, oil and even
in sophisticated surveillance equipment, among many
others. (our client list is available upon request). We
have concluded these transactions as principals, as
brokers and as combinations of the above and are also
receptive to client’s requests to supervise negotiations
in particular facets of transactions in which they had
no familiarity.
We
invite your company to make use of our resources. An
important caveat is the fact that our fees tend to be
success-oriented; as a result, we are extremely
circumspect when reviewing a potential client’s business
objective. Chapman must be satisfied that the goals set
forth are logical, achievable and legal. Furthermore, it
is important to us that our transactional input benefit
all involved parties and that additional resources can
be optimally utilized by present management. All of our
associates are individually responsible for assuring the
successful culmination of each project.
APPENDIX
A
REPRESENTATIVE LIST OF INVESTMENT BANKING AND
SHAREHOLDER RELATIONS SERVICES AVAILABLE THROUGH Chapman
SOURCES.
1.
Preparation of a comprehensive business plan, which
details a client company’s history, current operations,
financial condition, and future plans and prospects,
supported by financial forecasts and other associated
documents. The "Plan" is a company’s primary document
for introducing itself to the financial community.
Additionally, it provides the business and technical
information that the professional advisors and attorneys
will require to prepare the various legal documents.
2.
Preparing pro-forma financial projections designed to be
utilized by the investment community and potential
individual investors as a means of evaluating the
potential of the company’s securities and their
suitability as an investment.
3.
Making capital structure recommendations, which reflect
the realities of the financial marketplace and the needs
of shareholders, broker dealers, investment bankers and
the financial media. Usually a company desiring
financing will be offered what is called a "cap rate"
for its shares (the offering price multiplied by the
total number of shares to be issued and outstanding on
the completion of the offering).
4.
Arranging for the placement of a company’s securities,
through an initial public offering, secondary, private
placement, and bridge or mezzanine financing. This is
much more sophisticated than commonly believed by lay
people.
5.
Providing a publicly trading "shell" or; pool" under
advantageous terms. The choice would be predicated on
the client’s particular needs and the availability of a
suitable vehicle.
6.
Recommending legal and accounting services, which
reflect a client’s specific requirements. For example,
one client might require sophisticated representation in
the intellectual property arena, while another could
well have international accounting or legal concerns.
Preparing and coordinating regulatory filings, notices
and applications, including those required by federal
and state agencies, shareholder notifications, stock
exchange listings and credit rating bureau applications.
Procedures can be set up to ensure that ongoing filings
are made in a timely fashion and that record keeping is
properly maintained. While this is normally handled by
in-house professionals, economics may play a critical
role in determining whether these function will be
handled by outside firms. The weight of these
additional reporting requirements are sometimes
forgotten during the heat of assembling a public
underwriting document. There are many service
organizations that can perform various parts of the
responsibility, both professionally and at a reasonable
cost but, if you don’t know how to contact them or
worse, lack the knowledge that they even exist, you may
wind up spending substantial dollars and not even gain
first rate treatment.
8.
Arranging representation for clients in the unpleasant
event that they are required to appear before various
federal and state agencies under adverse circumstances.
As we have noted before, the fact that you are able to
afford big dollars to bring high priced assistance
before these forums can be a doubly costly mistake. Just
in the practice of security law, there are specialists
that we work with in most regulatory arenas. As part of
our services, consultation with any of our associates
will be provided, should it be necessary, so that our
client can best evaluate his alternatives in a timely
fashion.
9.
Identification of logical acquisition candidates. Almost
all fledgling companies have a burning desire to become
bigger, whether by internal growth or by acquisition.
The nuances of acquiring another company when you are
public are too complicated to go into in detail in this
short synopsis. Suffice to say, our access to
substantive databases, which can be filtered to address
the profile presented by our client, are readily
available and can determine within a short time what
companies, if any, are available to be acquired. Again,
this is only the beginning. Many vital companies have
been turned into ashes by not dotting the i’s and
crossing the t’s when entering into a merger. We have
available for our clientele, a checklist that provides,
at least a valuable start in attempting to "cover all of
the bases".
10.
Advise on how to maximize return on corporate cash
balances, while adhering strictly to SEC guidelines. One
of our associates has spent, literally, his entire life
in this field. He has been a consultant to many of the
largest banks in this Country. One of his specialties is
cash management and at the level of his expertise we
have generally found that he is able to create a higher
return on cash balances. This again is what we believe
to be a unique service of Chapman.
Function as a client’s "Investor Relations Department’.
This includes keeping in close contact with key
investment banking institutions and others in the
financial community and supervising the preparation and
distribution of materials, such as annual reports,
10-K’s and proxy statements to shareholders, the media,
the brokerage community, and all other interested
parties.
Establish strong financial public relations with market
makers, retail brokers, the media, etc. This is
accomplished by working closely with the appropriate
members of the financial community who can assist the
company to gain broad based exposure, recognition and
stock distribution, both domestically and
internationally. Only the highest visibility companies
are able attract investors attention in a vacuum (We are
not sure that this is true either). The fact that a
company is public is not enough to garner investors’
interest. The company may be sanguine about the price of
their stock, "because we are not going to sell it
anyway", but as we have described in the footnote of
Item 11, things in life are not that simple. The price
of the stock becomes of great consequence when a merger
involving the company’s shares is contemplated and the
shares drop under the original offering price, or at the
time that management wants to sell a portion of their
stock to raise money for taxes and there is no
liquidity. Planning for these exigencies, at times, is
as important as the strategic planning that goes into
determining the company’s overall business direction.
13.
Coordination of corporate and/or product promotion
campaigns to enhance company visibility to the financial
community and commercial marketplace. Any company is a
by-product of all of its facets and a successful face
creates an image of success, thus indirectly causing
demand for its products and, potentially, enabling
management to increase profits.. When higher stock
prices are thrown into the brew, the resultant mixture
can act as a marvelous sleeping aid for management.
14.
Develop programs to introduce a non-domestic company and
its products to the United States domestic market; these
programs could include introduction to potential
strategic domestic partners and/or distribution
networks, product placements and the coordination of
trade show activities. This may be more of a problem for
the offshore company that is not fully familiar with the
American distribution and media system. Because they
have evolved into such a mature combination, very often
a successful product launch can become more of an issue
of public relations than advertising. Our society is
more interested in who else is driving a certain car or
using a type of exercise equipment. If Michael Jordan
told the world that he owed his basketball success to
eating a nourishing bowl of "preserved turnips", each
morning, every grocery store in the country will have
arranged extra shelf space for the inevitable run-on
turnips within hours. There is a critical balance
between the use of these type of media, which we believe
is somewhat unique to this country. There are
professionals available to our clientele that specialize
in developing sophisticated marketing techniques for
"off-the-shelf" as well as unique offshore products
seeking penetration of geographically specific locales.
We would certainly recommend that, before a client
embarks on an expensive promotional campaign, it would
make strategic sense to permit our experts to evaluate
the situation and determine the best course of action.
This, as with the services addressed previously, carries
no obligation on the part of our client and, if nothing
else, serves as a sounding board for the company to use,
when needed.
15.
Planning and administering of annual and due diligence
meetings. This is usually the function of the brokerage
firm designated to raise money for the company, but
often, they become cavalier when addressing the issue of
conducting a high-level meeting which would top
producers from the "right" broker-dealers. We have had
substantial experience coordinating these meetings and /
or helping others plan the event so as to best show off
the Company’s wares. Naturally, we would be pleased to
augment the Broker-Dealer’s invitations with our
proprietary list, which contains many of the critical
Wall Street names.
16.
Serve on the company’s board of directors. Occasionally
we serve on various corporate boards, if so-requested by
our clients. It is our feeling that if we can arrange
for strategically placed, highly visible people, with
tangible name recognition, to serve in our stead, it
creates a type of public relations that money can’t buy.
Many of our clients have requested that we arrange
advisory boards of illustrious individuals in the
company’s field and have done so in the past with great
success. As to directors, it is possible to create "blue
ribbon boards" but there are elements that make this
more difficult. If the company is in a high risk
business such as pharmaceuticals or medical instruments,
where there may be substantial personal litigation risk
to the officer’s and director’s for any number of
reasons, Directors and Officers liability insurance is
practically mandatory. Many of the insurance companies
we are acquainted with write this type of policy and,
under certain circumstances, the cost does not have to
be prohibitive. If management desires this service,
usually all of its aspects can be handled in-house.
The next page on the web:
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Coping With Changing Environments
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Maximization of Your Results, Staying Within Your
Abilities and Not Stubbing Your Toes.
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In an innovative approach, Chapman Spira and Carson
has established an offsite evaluation and systems
department for small to mid-sized companies. The
purpose of this division is to provide management
with all of the necessary tools to facilitate
decision making in our ever-evolving business scene.
The day of the local cabinetmaker who only had to
concern himself with where to buy the best wood to
build his product are over. We are overwhelmed with
innovation, which allows today’s business the
ability of expanding beyond anything before dreamed
possible or in the alternative falling prey to
competitors that are not even visible.
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Technological innovations such as the Internet have
changed the way products are marketed. No longer is
your only competition the guy next door. Today he
can be across the continent and tomorrow he may
reside half a globe away.
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Banking has also altered its face as the era of
dropping by the local office and refinancing the
business over lunch has gone the way of the
dinosaur. The financial business has become
institutionalized and loans are made more by being a
candidate that the computer recognizes as a good
risk than a good dinning companion. Dealing with the
banking community now requires mew expertise totally
contrary to the requirements of the past.
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American industry has learned well from the
Japanese, and we have taken their "just
in time"
inventory methodology and lowered the average amount
of time that the product is kept on the shelf from a
two month supply to that of one month. This has
caused suppliers to look for less expensive and more
exact ways of shipping product, more centralized
manufacturing facilities and alternative raw
material suppliers.
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The minimum wage has been raised recently and
payroll expenses continue to climb. Unemployment has
reached almost at historic lows while immigration
has been cut off. Green cards are no longer issued
by the Passport and Emigration Service upon request
and the union movement has regained strength.
Insurance costs have risen unmercifully and social
security rates continue to climb. It would take a
Ph.D. just to follow what is happening on a daily
basis. It is not conceivable that a small business's
can do this and grow their business, the number of
hours in a day has remained at a constant
twenty-four.
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The rules and perceptions regarding corporate
reorganizations have changed dramatically over the
last several years and the stigma of using the
regulations covering these actions has literally
evaporated. Many of the practices that historically
were considered immoral are in today’s climate
considered "good
business".
All business has good and bad times. There are
alternatives to cover the rough spots that were not
viable just a few short years ago.
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During the Republican years, many of the government
agencies that were charged with aiding businesses
had much of their funding diminished severely.
The Clinton
Administration
has taken a 180-degree turn and resurrected many of
the old programs while simultaneously aiding new
ones. There are programs geared to assist all
businesses, not just minorities. It is only a matter
of knowing what they are and how to go about
utilizing them. The states have also installed
economic development programs that can be of great
value to the entrepreneur if you just know where to
find them.
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Roll-ups have become the new Wall Street fad. A
roll-up is simply the combination of a large number
of small businesses within the same general business
category for the purpose of saving money through
greater purchasing power, sharing general and
administrative expense, keeping up with government
regulations, analyzing current business trends and
creating solid marketing plans to cope with the ever
changing marketplace, and ultimately to go public at
a combined price earning ratio far higher than the
local business would ever have received by itself.
Car agencies, doctor’s practices, franchised food
takeout stores, hardware stores and funeral parlors
are just a few of the recent "roll ups" that have
"worked" for owners and investors alike.
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The only way for many to survive would be the
acquisition on other competitors so that you can
receive the benefits of quantity discounts in
materials and shipping. Centralized manufacturing,
low tax and available labor areas are also important
consideration. The quest for financing, location and
acquisition is time consuming and an art form that
takes a lifetime of experience.
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These are some of the areas that our management
experts cover. Let our people come in and make
recommendations on everything from the ground up. We
will also individualize management assistance on an
ongoing basis for as long as it may be required
under a number of unique plans because they don’t
know whether it will ever be worth anything. For the
most part this is a pretty hard sell. However, there
are some exceptions. You can use what is called the
"Bill Gates Anecdote" about the guy that knew Bill
from school, who went to work for him and faithfully
took his entire salary in Microsoft Stock. The loyal
employee in question now owns two major-league
sports teams and is one of the richest people in the
United States.
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Raising Money in the Public Marketplace. The Terms,
The Tricks and the Essence.
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This memorandum has been an attempt by Chapman Spira
and Carson LLC to put in rational prospective the
process of going public. We have attempted to make
the reading of a most difficult subject enjoyable
and have added a few stories of our own to
illustrate what we believe to be important points.
We are not underwriters, or even brokers for that
matter so this is a primarily public interest
document, but if there are questions that arise when
perusing the material presented, please free to call
or e-mail us and we will do our best to get back to
you with a response. If you have a deal that should
happen, let us find you a firm on the "Street" that
best suits your criteria.
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What do we do first?
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Before you raise money publicly (or any other way)
you should consult your lawyer and accountant and
ask them about the advantages of incorporation. It
is generally more suitable to use a corporate
structure because personal liability is diminished
and, for practical purposes, it is the only entity
that is acceptable for public offering purposes. The
risk of raising money in our own name is that if
things do not go as well as expected you could find
yourself either in bankruptcy court or paying
creditors off for a long time to come. Incorporation
is a relatively painless process and can be
accomplished literally overnight in most
jurisdictions. Legally, you are allowed to
incorporate wherever you desire, and substantial
competition exists among the states in the form of
incentives to induce corporations to chose their
locale. These incentives include lower tax rates and
protection of officers and directors from certain
types of litigation under specific statutes. The
state in which you ultimately incorporate has no
bearing on where your business is located. Your
lawyer and accountant will give you advice
concerning the best jurisdiction and the best
corporate form to fit your long-term goals.
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SECTION ONE
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Corporation- must apply for a charter "Articles of
Incorporation." Or "Certificate of Incorporation".
Before incorporating you will have to know:
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What name you want to give the corporation
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Where you want to incorporate
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How many shares you want to be able to issue
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How much money the corporation can or should borrow
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What each of the officers should be able to do
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Who the original directors of the corporation will
be and where they live
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This stuff is all pretty basic although certainly
important. Of the checklist above, the name is most
important and should be considered carefully.
Changing it down the road can be both confusing and
expensive. The name should relate to the company’s
business and send a message that tells people that
see it what you are about. General Motors obviously
sells cars, Mary Carter Paint Company didn’t sell
paint at all but would you believe owned Resorts
Casino.
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Board of Directors
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The Board of Directors is elected by the
stockholders. On day one, the original incorporator
who probably owns most if not all of the stock calls
a meeting and names the board. If you are attempting
to raise money, you should add some strength and
maturity on the board with you. This means the wife
and kids may not be your best choices as Board
members. As a general rule we would also eliminate
from consideration, hardened criminals, defrocked
clergy, and disbarred lawyers. Investors generally
like to feel that the people guiding the ship have
been through the treacherous waters of business
before, and can react constructively to any problems
that may arise.
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When you are talking to people about raising money,
you may need to know the meaning of some key words:
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Capitalization
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Webster’s defines capitalization as: "The total
capital funds of a corporation represented by
stocks, bonds, undivided profits, surplus, etc."
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Capitalization is composed of debt and equity.
Stocks are commonly referred to as equity
securities. Bonds are commonly referred to as debt
securities.
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It pays to get your lawyer’s and accountant’s best
thinking on the initial capital structure. After the
initial capital structure is in place, any
capitalization change must be approved by the
stockholders, who can get to be a pain. It is best
to have an unlisted telephone number at home, if you
intend to have a lot of shareholders.
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There are different kinds of shares of stock and the
number of possibilities are as great as the human
mind has the ability of thinking things up. We have
simple things like voting and non-voting common. We
have participating and non-participating shares; you
may ask participating in what and I would answer,
participating in anything, dividends, votes or
conversion, take your choice. We have war-like
classifications such as exploding common and
preferred and more down to earth items such as
founders shares. There are shares with warrants
attached and shares that have rights to more shares
and there are shares that have shares. Drexel
Burnham during the Millikin years probably did more
for exponentially expanding our equity universe with
new creations than had been accomplished in total
since man first walked upon the earth. In spite of
the above we will go into some of the
classifications that you will run across in the
ordinary course of affairs.
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Authorized Shares
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The authorized shares are the total number of shares
issued and in the hands of stockholders along with
those that may be issued at some later date by a
vote of the Board of Directors of the corporation.
Our corporation could have 500 authorized shares of
which you own 300 and other shareholders hold 100.
Another 100 is in the treasury and can be issued on
Board authorization for any legitimate corporate
use. It may be better to issue more shares than you
currently need in order to avoid having to beg the
shareholders down the road to approve more if
something good comes down the pike.
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Hypothetically, the competition could be in a
situation where it would be in the family’s best
interest to get their estate planning in order and
exchange their shares for those in a publicly traded
company. The head of the company is very ill and the
lawyers want to make a quick deal to avoid extensive
probate problems. The easiest deal to make quickly
is usually one in which the negotiators are familiar
with each other. You, as their primary competition,
fall into that category and when their lawyers reach
out to you, it becomes quickly obvious that this
would be a terrific fit for all concerned. An
agreement is quickly reached on the number of shares
to be exchanged. However when your corporate
secretary checks he finds that there are not enough
shares authorized to accomplish the transaction
within the timeframe required.
-
The by-laws require that certain notice must be
given to shareholders regarding the issuance of
additional shares. In spite of the fact that it is a
foregone conclusion that the transaction would have
ultimately been approved; the insiders that
negotiated the merger also control 50% of the
company’s shares, but yet there is no realistic
waiver to the required notice period. The condition
of the competition’s president becomes grave, his
lawyers determine that although you are the best
deal for all concerned, they just cannot take the
time to wait for the shareholders to agree to the
issuance of additional shares.
-
The company is quickly sold for less money to
someone else. The new purchaser turns out to be in a
much stronger financial condition and dedicates his
substantial resources to his newly acquired line of
business. The result becomes a disaster, you were
not fortunate enough to acquire a major competitor
and that have forfeited the benefits of increased
volume and the savings of lower unit costs. Worse,
you are now confronted with a competitor far more
formidable than before only because someone had
fumbled the ball and had not taken the simple
precaution to have additional authorized shares on
the shelf in case something like this happened.
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One of the most canny guys we know jokingly asks his
lawyers whether their malpractice insurance is fully
paid up when they are setting up new corporations.
Although incorporation itself is one of the most
painless tasks in business, the price for even the
smallest mistakes can cause problems that will
effect your business for a long time to come. Make
sure that it is done right the first time.
-
Issued shares
-
Public stock is useful for more than just corporate
acquisitions. You can exchange authorized shares for
services necessary in getting the business started
such as accounting fees, office rent, furniture and
fixtures, fees for board members and executives and
employee salaries. In many cases, until the company
has gone public most people are reluctant to accept
stock because they don’t know whether it will ever
be worth anything. For the most part this is a
pretty hard sell. However, there are some
exceptions. You can use what is called the "Bill
Gates Anecdote" about the guy that knew Bill from
school, who went to work for him and faithfully took
his entire salary in Microsoft Stock. The loyal
employee in question now owns two major-league
sports teams and is one of the richest people in the
United States.
-
Treasury stock
-
These are shares that were authorized but not
issued, or were issued and repurchased by the
issuing company. Treasury stock has no voting
rights. As we have just explained, these shares just
sit in a "bank" waiting for someone to draw them
out. Once all the shares have been issued, the
company will have to go back to the stockholders and
ask them to allow the issuance of additional shares.
-
Private Placement
-
All offerings of stock to investors are covered by
securities laws and even though sales of shares to
relatives and friends seems reasonably harmless,
this is not always the case. Any exchanges of cash
for stock should be discussed with legal counsel.
Money is commonly raised for non-public companies
though private placements.
-
-
Generally, this is an offering of stock to investors
in which the group of investors is larger than just
friends and family. It may include wealthy
individuals who have "been around the block" and
have assets over a limit set by federal securities
laws. The line between a private placement and a
public offering is clear, but the rules are many and
very technical. When you are deciding between the
two,you need to have a good securities lawyer on
board.
-
So, the Blodget family incorporated the company and
started up the business. They set up a small
production line in the barn behind the tavern and
before you knew it, they were actually producing an
item, that at a meeting of the family was named,
"the Blodget" after themselves. These gadgets were
literally amazing, no one had any idea of how they
worked and some of the stores on Main Street started
carrying them. Would you believe it, people actually
began buying them, some even bought more than one so
that the kids could use it during the day!
-
The Blodget family went to the well and raised money
from the old gang in a private placement offering
and used the money to retire bank debt and to hire a
marketing team. Business is exploding and they now
need some real money but everyone says our capital
base is too small. They think we ought to go public.
Out of the blue, one of the local brokers who had
bought one of the Blodgets and really freaked out
came back and bought them for the rest of his
family. He then asked if they wanted to go public.
Before you knew it a ‘letter of intent’ is signed
with the brokerage firm next to the barber shop and
they tell me that it won’t be long before we will be
on small cap NASDAQ, whatever that is."
-
At this stage of the process you need to be familiar
with some other terms:
-
New Issue or "IPO" ("initial public offering")
-
An Initial Public Offering is the first issue of
securities by a company that has previously not been
public.
-
Assume for a moment that you have been through the
initial public offering stage and business
opportunities are continuing to come your way. The
scenario could go something like this:
-
So time has really flown by, someone by the name of
Clinton is President and Russia has become our
friend, Blodget has now been public for several
years. Business has remained good and the customer
baser base has been extended into the Far East and
Europe. They just couldn’t get the stuff out the
door fast enough in the small plant in Blogetville
so the Blodgets’s talked to their consultants and
the conclusion was that manufacturing facilities
should be setup in the Pacific Rim. A partner was
identified and a joint venture arranged with a
Korean Company but it was required that Blodget put
up its share of the joint venture expenses. The
company’s bank lines are at the limit creating a
short term crunch and additional debt would screw up
the balance sheet. Touché’ recommended that we sell
more stock. What is a secondary?
-
The local guy that took the company public thinks
that Blodget has outgrown his financial resources
and came up with some suggestions as to people in
New York that could raise the kind of money we’re
talking about. So the Blodget's’s flew to New York
and visited with Goldman and Solomon and Morgan and
Bear Stearns. The family went to all the sport
events and the nice restaurants. Cousin Franklin was
so overwhelmed that he muttered, "I think they all
really liked us."
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The price of poker is rising here. We think that it
is time that you become familiar with some more
serious words:
-
Securities and Exchange Commission ("SEC") - The SEC
enforces a group of federal laws that prevent fraud
in the sale of securities. When your company sells
securities they must be registered and must provide
purchasers with a prospectus that states that in
spite of the fact that the SEC has spent substantial
time going over and over and over and over the
offering statement, it is not making any
representations regarding the adequacy or accuracy
of information.
-
Your accounting and legal advisors should be aware
of these acts, and you should be able to trust them
– I have heard something like the following a little
too often from prospective clients:
-
"I told the lawyers that in advertising we call it
‘puffing’ and it’s perfectly ok. I mean, where would
the automobile and cosmetic companies be if they
didn’t lie a little bit about the product. I told
the lawyers that they are working for me, not the
other way around, and that I call the shots. All I
asked them to do was to carry my stamp collection as
an asset on the books. It would make us look better;
we’d be eligible for National NASDAQ, whatever that
is, and I don’t look at the collection too much any
more."
-
They said that I couldn’t do it because of GAAP
(generally accepted accounting practices) and if I
tried it, I would be breaking both the ’33 and ’34
acts. Well I don’t know much about acts, and I'm the
boss, so I told them to do it anyway. They left and
said something about not wanting to go to jail over
my stamp collection. I’m not sure I know what to do
next."
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If you want to sound smart when you talk to any of
your advisors, you need to know some more about the
key events and terms surrounding registration with
the SEC:
-
Filing date
-
Blodget, Inc.’s filing date is their day their
registration statement is received by the SEC.
-
Blodget, Inc. will have to provide at least the
following information to the lawyer who prepares its
registration statement:
-
Blodget, Inc. will have to describe its business and
disclose the shareholdings of senior officers,
directors and underwriters. It must identify people
who hold at least 10% of the company’s securities.
The purpose of the exercise is to make sure that the
public is told just who is in control of the
company. Theoretically you could be John Dillinger
and they would have to approve the registration if
it is factually correct. On the other hand, if you
were incarcerated at the time of the offering, you
would have to disclose that fact as well, which
might cause investors to have second thoughts about
investing.
-
Blodget will have to provide the biographies of
officers and directors. The SEC wants to make sure
the public is aware of the skills and experience of
the people who run the company. Investors want to
know that the folks handling their money are not
going to put it in a bag and leave the country. It
is wise not to choose travel agents, airline
personnel or people in the passport bureau as board
members, because investors tend to think the worst.
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Blodget will have to disclose the Company’s
capitalization - how funds are brought in - through
stock and bond offerings. It will also be necessary
to describe how Blodget made money and raised money,
how it spent money and paid taxes. All those things
seem to wind up on the liability side of the balance
sheet and magically they are supposed to make
everything come out even. Actually, I think that the
accountants are cheating a little bit, I mean if it
isn’t exactly in balance, you can take little for
over here and put it over there. It doesn’t make any
sense that they find every nickel and account of it.
I’m sure that that is what really happens.
-
Specific uses of the proceeds. Investors want to
know exactly how their money will be spent. I’ve
heard the following a little too often:
-
"We really need the money for this joint venture in
Korea, but my Shirley’s car is starting to show some
wear, so we will make her an officer of Blodget and
let her run a division called "area evaluation" and
get her a new car so the company will pay for it.
After all, the kids are already running sales and
marketing. The little woman should be on the old
gravy train as well. The accountants say that this
is all right as long as the car is used exclusively
for business and that she is really working at her
job. Well, I told them that this was the case, but
Shirley’s never been down here and doesn’t even know
what a Blodget is, let alone how to "area evaluate".
We’re going ahead and hoping for the best."
-
Blodget will have to provide certified financial
statements. Unbelievably, some of the smartest
entrepreneurs I’ve met have reacted this way to the
duty of providing certified financials:
-
"So this guy that I never saw before comes in.
Someone says that he is the outside accountant and
that Blodget will have to certify it’s books. The
whole thing doesn’t make much sense. If he is
working outside, how can he know what happening
inside? Well maybe, with the way we are running
things it’s all for the best and he shouldn’t come
in. Anyway, our regular accountants, Touché Anderson
and Ross, say we have to give this fella access to
all of the records. I’m not letting him see my
proctoscopic x-rays though."
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The Securities and Exchange Commission Act of 1933
is designed to provide purchasers of new issues of
securities with information regarding the company
and to prevent fraud in their sale. In the event the
SEC sees a deficiency or misrepresentation, it can
postpone the effective date of the issue or issue a
stop order -- which prohibits the sale of
securities.
-
Investors can sue officers, directors, principal
stockholders and underwriters if a registration
statement has material omissions, errors, or
misrepresentation of facts. They also can sue
officers, directors, principal stockholders and
underwriters for anything else they want to sue them
for as well. As a matter of fact, so many
stockholders filed so many lawsuits against public
companies that two things happened. The first was
that lawyers became very rich. The second was that
the price of Director’s and Officer’s Insurance
-
(D & O) went to the moon. D & O insurance is the
type of policy that officers and directors buy so
that they can screw things up as badly as they like
and not have to take the money out of their own
pockets when stockholders sue them for mismanaging
the company.
-
In the last couple of decades, the price of D&O
insurance increased faster than the Dow Jones
Averages, until a recent change in the law. The
important people on Wall Street became concerned
when even brokerage firms became parties to the
lawsuits filed against corporations. It seems that
the public, for some strange reason, felt that
brokerage firms should check to see that all of the
things being stated by the company are true. The SEC
requires that all brokerage houses involved in the
money raising process make sure that everything is
on the up and up before weaving their wondrous
stories espousing the company’s attributes to their
customers. While this approach made a lot of sense
to the Securities and Exchange Commission, some
brokers and securities lawyers took offense at the
notion that they should have know their client that
well before siphoning money out of client’s
accounts. The general feeling among this group was
that lawsuits are bad for the country, bad for
motherhood and bad for members of the New York Stock
Exchange. Congress agreed with the important people
on Wall Street and passed new laws that were not
helpful to the investing public or class action
attorneys.
-
Congress’s law in essence states that you can’t file
frivolous securities-oriented lawsuits; I mean, you
had better have these guys red handed or you will be
looking at rule eleven charge. Lawyers who do not
understand the term frivolous have taken the high
road and have gone into other lines of practice.
Seeing this mass exodus of litigating attorneys from
the Street, insurance companies determined that they
could again afford to drop their rates on Directors
and Officers Insurance (DO) coverage. With the rates
becoming more affordable and litigation no longer
hanging over the heads of management. Wall Street
has regained the more relaxed approach to funding
new companies that it normally has during periods of
when the governmental has a more laissez fare
toward the securities business. Although it will not
work out to well for the investing public, we are
again seeing smiling faces on the Street, which has
become a more pleasant place to work.
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Cooling off period: a time, usually measured from
the day a proposed registration arrives at the SEC
for its review and the day the SEC indicates it has
had enough and the underwriting is a go.
-
During the cooling off period, a preliminary
prospectus or "red herring" is prepared by the
corporation.. The document is dubbed a "red herring"
because the prospectus has a cover page with a red
border that advises potential investors that a
registration statement has been filed, but isn’t yet
effective. During the McCarthy era, the word "red"
had very negative overtones. Perhaps this is what
the commission had in mind when they created the red
stripe down the side of the offering memorandum.
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Some people that are in the know say that in King
Arthur’s time, when people where being chased by the
hounds, if a "red herring" was dragged across the
path of the hard charging dogs, the dogs senses were
total screwed up by the strange smell and they lost
all track of the quarry. The dictionary elucidates
on this by stating that a red herring is something
used to divert attention from the basic issue. We
couldn’t agree more.
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The "red herring" is a tentative document that will
resemble the ultimately approved copy. It is used
primarily by lawyers to as a draft, but occasionally
brokers will share its message with their clients.
For the most part neither the "red herring" nor its
ultimate successor, the approved registration
statement, will have anything good to say about
anything or anybody. You could tell anyone within
hearing distance all of the negatives, the "risk
factors", but making any unqualified positive
statement, particularly if it predicted the success
of the company in some way, has historically been
treated as a crime against nature, punishable by a
long visit to a government facility at their
expense.
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Problems arise during the cooling off period (also
known as the quiet period for unknown reasons) when
a product release occurs simultaneously and the
marketing people and the legal staff become
confrontational. Management steps in when this
happens, the company’s marketing, public
relations/advertising agency and the securities
lawyers meet for hours trying to reinterpret the SEC
regulation so that they can hype the product and
still collect the much needed funding.
-
The SEC, speaking out of both sides of its mouth
says in one breath that if the incident is material,
the company has an affirmative obligation to
publicize the event in order to keep stockholders
informed as to what has happened. If the SEC
believes that the event was not material, and that
an announcement is made only to "hype" the
securities issue, the perpetrators can be censured,
fined or even imprisoned. The meaning of "material"
is elusive. The SEC has indicated that they are not
in the dictionary business, and added that if they
told everyone what they were going to do and when
they were going to do it, then everyone would know
what was going on and would lose respect for their
mission. Additional there was some feeling among
"the staff" (anybody that works for the SEC
including the janitor) that this would probably
cause people to comprehend what steps had to be
taken to avoid these penalties, thus income from
fines would drop causing some career people at the
Commission to become unnecessary.
-
One staffer was quoted saying that, "It was best for
everyone if we leave definitions to Webster and just
concentrate on our mission of putting people that
break the rules in jail." One of the solutions that
Doctor Bob came up with to avoid this problem was
that companies should time product releases so that
they are not released when the company needs money.
Someone said to Doctor Bob that this would in effect
stop the company from performing its profit making
function. Doctor Bob indicated that he understood.
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Also during cooling off period, the issuer will
"Blue Sky" or register the issue in the states where
the underwriter plans to market the IPO. A state may
approve or disapprove the sale of securities within
its borders based on its own regulations. State’s
regulations may contain provisions that are
diametrically opposed to those in the SEC code. For
many years the Securities and Exchange commission
has been attempting to create a set of regulations
that could be accepted by all of the states but this
has been viewed as a ploy by many to eliminate
regulatory competition.
-
The fact that there is no compromise in sight
continues to create a lot of legal business for
lawyers. Surprisingly, the American Bar Association
has been strongly supportive of states’ rights. A
sage once said that to be "Blue Skied" in all fifty
states, the company must have sales of over $100
million, no debt, no officers of questionable
background, no advertising and, preferably, no
product. They can have no litigation against them
and the officers and directors must be regular
churchgoers. Each state has its own prejudices. Some
states like California and New York are liberal on
taxation issues, yet conservative when it comes to
certain environmental issues and straddle the road
on others.
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Immediately prior to the issuance of the final
prospectus, a due diligence meeting is held. The
purpose of the meeting is to review various aspects
of the planned underwriting, specifically the
issuer’s and underwriter’s exercise of "due
diligence" in meeting federal and state laws and
examining the subject company that is a candidate
for an IPO. The forum is arranged to accept
questions from the audience, but usually the bar is
opened for some time before the question and answer
session is scheduled to begin. The objective is to
encourage the audience to be receptive to the
company’s own version of its story. A succession of
speakers then proceeds to make a series of
increasingly outlandish statements intended to
stampede the audience into buying the shares. The
outlandish statements assume substantially greater
credibility as the evening wears on. It isn't until
the next day that attendees try to figure out how
many shares they had committed for the previous
evening. Many frantic calls are exchanged between
the attendees and the syndicate manager.
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To recap, the following steps are usually taken in
laying the groundwork for bringing an issue public:
-
File registration statement with Securities and
Exchange Commission
-
Blue Sky the Issue
-
Issue Preliminary Prospectus
-
Due Diligence Meeting
-
Issue Final Prospectus.
-
Earlier we discussed in detail the steps leading up
to the issuance of the final prospectus so we felt
that it would be apropos to address the most
difficult aspect of the process independently. This
can be very painful for all of the people involved
because no one is quite sure what the rules really
are. We have been told that the SEC gives all of its
examiners a secret book that details exactly what
the final prospectus should contain but we have
never met anybody that has actually seen it.
Supposedly, each of the SEC representatives carries
this book about him wherever he goes.
-
Some have said it is biblical in nature and the
agent is to read it at all hours that he is not on
the job. This book is a roadmap advising the agent
on how to best make the issuer totally miserable.
When exciting new methods of torturing companies new
to the process are discovered, a new edition of the
book is immediately published containing this
important information so that it can be shared by
the field staff. Some embittered issuers have stated
that the SEC must be rewarding examiners who create
new impediments with substantial bonuses.
-
The final prospectus must be promptly distributed to
prospective buyers of the issue after the effective
issue’s date. Once the purchaser of the shares in
the offering has had time to peruse the final
document, he has the right to rescind his purchase
literally for any reason whatsoever. In practice
this occurs only when there are substantial
differences between statements made by the broker
and the facts that appear in the prospectus. Even if
every client purchasing stock in the IPO, if it were
a firm deal, were to rescind it would not effect the
company in that they received good funds from the
underwriter at the time the deal became effective.
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Many people can’t tell whether they have been told
the truth or not by reading the prospectus because
it is written in a language which at best is must be
considered most unusual. Knowledgeable people have
said that it is a cross between Sanskrit and
Esperanto which we are told, the SEC believes is the
language of the future. Having qualified
interpreters available to determine what was meant
in these languages has not been too successful in
court. The next hurdle the is the most difficult,
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Exempt Securities
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These are securities that are not subject to the
registration requirements of the 1933 Securities
Act. Exempt securities also include securities that
do not have to follow certain provisions of the
Securities Exchange Act of 1934 in terms of margin,
registration of deals, certain reporting
requirements, and the identity of market makers.
-
U.S. Government and U.S. Government. Agency
Securities
-
Municipal Securities
-
Securities issued by non-profit organizations
-
Bank Securities
-
They may be exempt, but we are not sure what that
means. It may have something to do with registration
the fact that they can be freely offered without a
regulatory authority passing on them. In the
particular case of Government securities, we think
that the term exempt means that the government is
not going to lie in an offering memorandum regarding
the placement of their securities and a buyer
shouldn’t worry too much. In other words, if you
can’t trust Uncle Sam, who can you trust?
-
At the same time, salesmen recommending government
securities have several problems. First, there is
not much profit in these instruments for the broker.
Second, it is hard to get a customer once invested
in governments to switch into a penny stock on which
the broker makes a lot of money. Therefore, when all
is said and done, the U. S. Government has taken the
position that you can call its securities whatever
you want, but don’t call them late for dinner.
-
For some period of time firms that dealt exclusively
in the U. S. government arena didn’t even have to be
registered as a broker. Some people, such as the
more prestigious brokers and banks, abused their
privileges and did bad things in the government
market, treating it more as their territory than the
Government’s. The Government became upset at losing
turf and was forced to punish some of them severely.
They made the government look bad. These are
institutions you do business with everyday.
-
The government said, even though our securities are
exempt, you cannot go around breaking securities
laws whenever you want. After all, the public is
still protected by the anti-fraud provisions in the
act aren’t they? Well the bad guys said, awe
come-on, when you needed your merchandise moved you
didn’t mind our rigging the market now and then, now
that you don’t need help any more you’re becoming
sassy. What the bad guys said is mostly true.
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Now municipal bonds are something else. They are
almost universal free from Federal Taxation. Because
of all the rights granted the states in the
constitution, states and their subdivisions could
independently do their own financing and not have to
worry about paying assessments to the federal
government. Because of this quirk, the states,
cities, municipalities and taxing districts were
able to pass along this benefit to the buyers of
their bonds. Municipal bonds of an equivalent rating
with that of the U. S. Government would sell at a
price equal to the current federal income tax rate
deducted from the equivalent government bond. In
other words you have to compare apples with apples
and not with oranges. A 20-year Virginia general
obligation compared with a 20-year Treasury bond.
-
In any event, the non-federal taxing authorities
found a good idea. They would raise a lot of money
by telling people that they were going to do
something or other and then they wouldn’t do it.
(After all the bonds were exempt, weren’t they?).
Instead, they would buy U. S. Government paper with
the proceeds, thus making a profit on the difference
between their interest cost on debt and the rate
they received from Uncle Sam. This caused taxpayers
in states that weren’t smart enough to do illegal
things to ship money into states that were engaged
in these activities. Luckily, I always lived in a
state that knew how to do this. They fact that they
lied as to what they were going to do with the money
seemed to be OK because they were the government. I
guess that seems all right, but I’m really not sure.
-
Another thing that the non-federal tax accessing
bodies can do that seems strange is that they can
sell bonds that represent financing for private
industrial concerns. These strange bonds are called
industrial revenues. States and other taxing
authorities interesting in attracting industry can
give companies showing interest in their location
various benefits. These could include tax
abatements, free land, plant and machinery, a cash
bounty for each employee they hire along with a
never ending list of additional goodies if the
facility will ultimately hire enough residents,
produce enough taxes and become a good enough
citizen. The package given to various Japanese auto
companies by various states to set up manufacturing
literally went on for pages and pages. I have often
wondered why no American company ever qualified for
something like that but Doctor Bob said it has
something to do with the CIA and it is best not to
pry.
-
To most company’s, the most singly beneficial part
of the offering package is the ability to get
Industrial Revenue Status. This allows the company
to issue a tax-free bond and rates under those of
the competition that is only paid back from the
particular revenue of the project being financed.
Often startup or companies with poor credit can
raise money through this method that would be
unavailable under any other scenario.
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Primarily, because of these strange characteristics,
many people have lost their savings in these
investments. Vietnam veterans and old people have
been particular targets of inventive financiers who
create companies as fast as nefarious brokerage
houses can move the paper that they generate. To
some degree a damper has been put on this activity
after everyone’s money was lost so I guess I
shouldn’t even have brought it up but I still feel
sorry for some of those people.
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Charities that qualify for tax exempt status, are
able to raise money with reasonable latitude.
Recently one organization offered investors the
opportunity of donating to a fund that would match
whatever they put up dollar for dollar. Thus, the
potential patrons were told they would receive a
double deduction from the internal revenue service.
With taxes (including federal income taxes)
approaching 50% in some states, money could be given
to charity and when the tax benefits were added in,
there literally would be no cost to the donor and he
would be held in great esteem in his community. Many
important people donated to this cause because they
wanted to be held in greater esteem then they
already were. When the whole thing turned out to be
a fraud, they became liable for unpaid taxes, and
lost whatever esteem they had previously garnered
and probably a little more for being such idiots to
believe in being able to get something for nothing.
They guy is that ran the charity is going to be in
jail for a long time but that won’t help everybody
who got screwed.
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Most of the money we donate to charity is never used
for the purpose the donor intended. By far the
largest percentage as a rule goes for general and
administrative expenses, so that the people running
the charity can have nice homes, big cars and send
their kids to college so that they can become
legitimate when they graduate. I guess that’s why
charities are exempt. If we knew that none of the
money was going where we intended, we probably
wouldn’t be so generous and these kids couldn’t go
to college. We think that continued exemptions for
charities is probably a good idea, Uncle Louie runs
a not-for-profit and maybe someday I’ll need a good
job.
-
Bank Securities are also exempt. This may be because
most of the crash of 1929 was blamed on the banks
and when the securities laws were written in 1933
and 1934 it was thought best to stay totally clear
of anything remotely connected with banking because
it would give the brokerage industry a bad name.
Brokers have gotten a bad name on their own and many
of the exemptions in the 1933 and 1934 acts are no
longer required.
-
It was also felt that banks needed more latitude in
telling their stories so that they could raise
money. If banks had to disclose everything, the SEC
felt that no one would ever put money into that kind
of security. They felt it best to allow the banks to
make up whatever story they wanted for the good of
making the industry health again. The banks became
very adept at making up stories and raised
substantial sums of money.
-
Regulation D
-
The Securities and Exchange Regulation D exempts
registration for private placements of Securities
and Exchange Commission if:
-
Issuer believes buyer is a sophisticated investor- I
think this is one of the more important definitions
that we will deal with. Notice that the discretion
as to the buyers sophistication is left to the
Issuer. This seems a little like having the fox
guard the chicken coupe. I can just picture the
president of Blodget Widgets, a company that is down
to its last $20 in the bank, saying to an investor
holding a check for $ 1 million, "I don’t believe
that you are sophisticated enough to invest in may
company". It is possible that this has occurred in
the distant past, but it was not the action of a
company officer that caused the event; it was more
likely the corporate counsel that was afraid to lose
his license to practice. You can make book on the
fact that the attorney never did any work for
Blodget again.
-
Another confusing aspect of this regulation is the
fact that the going definition of an accredited
person is one who earned $200,000 during the
previous two years and has a net worth of $1
million. I’m not sure that this is a good definition
of a sophisticated investor. Doctor Bob is probably
worth a whole lot more than that and he certainly
earns more than $200 thousand a year, but I have
never seen anybody worse with money.
-
I mean this guy puts his money into every
hair-brained investment that comes down the pike.
You may remember that he was the guy that said buy
comic books; comic books are going through the roof.
That was just before they collapsed. Next he started
buying something called commemorative plates that
were also going to make him a lot of money. The
plate market fell apart when the moving people were
moving them into the warehouse, the guy dropped them
on the pavement. Then he invested in a company that
looked for sunken treasure, and they actual found
the stuff, but the state impounded it. Doctor Bob
still visits his treasure in the state nautical
museum though and thinks of what might have been.
-
Ultimately, things got so bad that they had to
appoint a conservator for Doctor Bob so he wouldn’t
keep messing up. Well, in spite of the fact that the
court won’t let him sign his own name to a check for
anything but groceries, Doctor Bob can still fill
out private placement memorandums and qualify as a
sophisticated investor in the eyes of the securities
laws of the U. S. Government. Things keep going from
bad to worse for him. Yesterday the fella in the
white jacket said that Doctor Bob couldn’t write
with anything that had a sharp point anymore. How is
he going to write complicated prescriptions?
-
Buyer must have financial information in memorandum
form. This too is extremely important. It makes a
lot of sense that they get all of this information,
except for one thing, the financials are not
necessarily done by an accountant. As a matter of
fact for the most part, they are created by highly
imaginative people that could have found more
successful careers writing science fiction. They
weave stories that would make the characters in
Alice in Wonderland stand up and take notice.
-
Almost all private placement memoranda show a series
of projections that have no basis in fact in the
real world; they predict that the issuing company
will have a profit somewhat in excess of the
combined gross national products of the European
Community by the year 2004. Many people with great
intellect (among them Doctor Bob) place a lot of
faith in these projections. It was once estimated
that if you added all of the projected after-tax
income to be generated by companies doing private
placements in 1996, they would show earnings of more
than the estimated gross domestic product of China,
The United States and Japan in 2050. These kind of
statistics make a person less than sanguine when
approaching financials that appear in many of the
private placement memoranda.
-
Issuer is assured buyer does not intend to make a
quick sale of the securities. This one is a real
corker. The private placement memorandum contains a
statement that the buyer is not going to turn around
and sell the offering immediately. We don’t
understand why that is of any consequence, other
than as a subliminal message by the government
saying, "your odds of ever seeing a nickel on this
investment are next to zilch. Don’t get any ideas
that you’re going to be able to turn this thing
around for a quick profit." We would ask the
government a more germane question. To whom would I
sell this thing if I could sell it at all? Maybe the
government knows people that are buying up all of
these gems and they are subversive or something.
Doctor Bob would certainly like to meet them.
-
Exit Strategies
-
Things tend to get so bad in these deals that for
the most part we won’t do them at all unless there
is an exit strategy. What this means is that I have
no interest in becoming a permanent minority
stockholder in a company run by a bunch of people I
know nothing about. If it is successful I don’t want
management filtering all of the profits out of the
company in large salaries and expenses accounts. I
am not interested in helping put their children
through school by having the corporation pay
interest on classes of stock I don’t own and I am
not interested in having to go through extensive
litigation to get what I was promised in the first
place. What we insist upon is management’s agreement
to a definitive exit program, in writing,
before we even think of making the investment.
-
There are many ways that it can be done such as
guaranteeing to do a public offering in which your
shares are freed up as part of the registration
process. For legal purposes, these intentions should
be spelled out, chapter and verse within the private
placement itself. This will not help a lot, because
if the deal is a bummer anyway, nothing is going to
save you from losing your money. One major American
brokerage firm admittedly sold its customers over a
billion dollars worth of questionable securities and
is now after getting caught is trying to figure out
how much they have to give back. An exit strategy
only protects you from losing all of your money if
the deal is a success and even then your odds are
poor.
-
Securities may not be sold to more than 35
non-accredited investors. Sometimes this statement
is true and sometimes it isn’t. In the deals that
you are likely to run across it is probably true. In
actuality, this is not what the SEC means and it is
somewhat strange that it has become so convoluted
over time. While it is true that most transactions
cannot be sold to more than 35 non-accredited
investors, it is also the fact that it cannot be
shown to more than 35 non-accredited investors.
Doctor Bob was telling me about a Temperance League
meeting he went at which they were pushing a Monaco
gold mining investment.
-
Doctor Bob was saying that this guy got up at the
League meeting and started talking about all the
gold laying all over the place and that everyone
could be rich and we could spread the word on
alcoholism to the far corners of the earth with all
the money we would make. Doctor Bob got a warm and
fuzzy feeling from the excitement and indicated that
he had a large tax loss carry-forward and would be
using his gains to offset his substantial losses of
past years.
-
The rest of the audience was mostly elderly women
who were living on social security pensions. Usually
there are over a hundred at any given meeting and
with an opportunity like this you can bet that at
least that many were present. Many of them saw the
last of their cash go down the drain on Monaco Gold
and yet, the transaction was totally illegal
relative to the Securities Act. It would also have
been illegal under the "Blue Sky" laws of the state
in which the offering was made. Once a general
solicitation was made to over thirty-five people
they had closed the books on taking any money at all
from unaccredited investors. We are fairly certain
that the intent of this regulation is bent out of
shape on a regular basis.
-
Relevant Regulation
-
Rule 147- Intrastate-offering exemption for
securities sold within borders of one state.
-
Small Issue exemption -- Regulation A- a new issue
of $5 million or less during a 12 month period and
is exempt under the Act (Rule 147). Issuer must file
an offering statement with the Securities and
Exchange Commission.
-
Rule 144 -- exempts persons from the definition of
underwriter. Actually, Rule 144 frees up the stock
that you got in that private placement issue. As you
remember, we signed essentially a lock-up agreement
when we purchased the private placement by agreeing
to hold the securities. Even if we had not agreed to
that, companies have to file registration statements
governing their securities’ ability to be bought and
sold in the marketplace. Historically these rules
allowed sales after the securities were held for a
period of two years if the company was a filing
company. If the company was not a filing company,
the securities had to be held for three years or
longer.
-
In spite of the fact that you may well, own a
security that you bought in a private placement 20
years ago you can negotiate away the shares’
fungability. For example, management negotiates an
IPO with an underwriter who as a precondition for
the deal has management agree to "lock up" all of
the potentially free trading securities in the
company. The lock up is a contractual agreement
stating that although you have the right under
securities laws to sell your stock whenever you want
to, you are waiving that right and for the purpose
of interesting us in doing your IPO and you must
agree to hold it for another 18 months.
-
Often your alternative to not signing the lockup is
either sitting around for another twenty years
waiting for the next offer, which if you are lucky
will be pretty much under the same terms and
conditions as what you are not agreeing to now. That
probably won’t be something to worry about, without
the public offering the company will not have enough
money to survive and go out of business. This
happened regularly to Doctor Bob.
-
The underwriters position is that I am not going to
do two underwritings, the first of which is the sale
of the shares of your company to my clients and then
after that is finished, also find a home for all of
the selling shareholders of your company in the open
market. If you don’t like this approach and your
shareholders are unwilling to hold their stock just
a little longer to insure the company’s success, why
the hell should I.
-
Insiders
-
There are certain people that can hold on to their
stock forever and yet without a registration
statement will be restricted to some degree as long
as they own the shares and are affiliated with the
company. These are shares owned by officers,
directors and affiliated persons of the company, as
well as holders of 10% or more of the corporation’s
shares. These folks are insiders. For the
most part they may not sell more than 1% of the
outstanding shares in the company every quarter.
-
This may not seem like a lot, but to guys like Bill
Gates, who files to sell every quarter, you are not
talking about chum change. Gates’ quarterly sales
amount to hundreds of millions of dollars, the
number of hundreds of millions depends on what price
the stock is selling at when his quarterly
prerogative comes due. For the foreseeable future we
believe that Bill Gates will be able to sell over $1
billion per year of Microsoft shares per year and
not materially effect the price of the stock or his
percentage ownership in the company.
-
Investment Banking --
-
Object of investment banking is to raise capital.
Sometimes, proceeds represent new funds, which
others are refinancing their capital structure.
Investment Bankers is at term of art yet nobody had
aptly defined to our satisfaction. Because it sounds
respectable, some brokers call themselves Investment
Bankers, but that term is usually left to those
people on the street that have a little money to
invest for themselves and know where a lot more is
buried. We think of it as a term of endearment for
the many years most of us toiled as executives and
floor brokers for broker dealers. Investment Bankers
are for the most part, people with some money
searching potentially rewarding transactions for
themselves and their associates. This field if it
were located in England would probably be known more
as Merchant Banking.
-
Underwriter, i.e. a banker, assumes risk by buying
the new issue from the corporation and reselling it
to the public. There are two basic types of
underwriting, one is called a "best efforts" and
other is called a "firm commitment". Neither is a
guaranteed contract that anything is going to happen
and when one friend of our attempted to borrow on
his brokers firm commitment contract his banker
called the police. These contracts have so many
holes in them that they make limburger cheese seem
solid. These are agreements that are as good as the
people that are involved in them, thus, some firms
on the street, anything they give is not worth the
paper it is written on while with others nothing in
writing is really critical.
-
A best effort type of financing usually consists of
the underwriter taking the client out to dinner,
asking for a $50,000 retainer and having him agree
that he will try really hard to get the deal done.
To some underwriters, "really hard" consists of
discussing the deal’s merits with their mistresses,
in others it may be just a case of waiting for a
sign.
-
Usually the client has to pay for a road show,
accountant and legal, all of which can amount to a
substantial amount of money if the deal never
happens. This occurs more often than the "street"
would care to admit and usually the reasons are
earth shattering, the most common heard on the
street is the fact that the stars were not lined up
in proper sequence and concluding the fund raising
under those circumstances would have probably
resulted an a global catastrophe. "It is best for us
all to forget that we have ever heard of this deal",
is the common pronouncement of horoscope driven
underwriters. It is best to ask if you are in sink
with the underwriter before giving him the money.
-
Another all too often heard response to an
underwriter’s failure is the fact that the market is
not acting well. It can be going up or down to
conform to this anomaly. We have learned that if the
market is going down, it may make sense to use this
as an excuse for pocketing $50,000 and not doing
anything for it but when it is going up it become a
more serious situation. An underwriter cornered by
someone asking these types of questions will answer
on of the following depending upon what business the
Subject Company is in:
-
Only the cyclicals are performing well
-
Only the non-cyclicals are performing well
-
Only the blue chips are seeing any buying interest
and it looks better than it is.
-
Only the non-blue chips are seeing any buying and
your company is considered a blue chip.
-
The high-Tec's are hot and the cyclicals aren’t
going anywhere.
-
Your company is terrific but it just doesn’t have
enough sex appeal in this market.
-
Your company has a lot of sex appeal but the guys in
your industry did so many deals in the last couple
of months that the market became saturated.
-
Interest rates are so high; people are buying bonds
not equities.
-
Interest rates are so low; people are buying proven
companies with dividends and not speculating.
-
People are waiting to see if the new capital gains
tax reduction takes place.
-
When I took your money, I didn’t tell you that it
was going to done in this decade.
-
Therefore, the deal didn’t get done and the money is
down the drain. However, the underwriter didn’t
really promise you anything either. All he said was
that he would use his best efforts; I am sure he
did. The guy you picked has been using his best
efforts for the last 20 years and it hasn’t been
good enough to get a deal done yet.
-
Then we have the sure thing, the "firm commitment"
underwriting that is issued by only the most blue
nose, high quality brokerage firms in the country. I
mean their firm commitment means they are on that
day putting their capital at risk by buying the
entire underwriting for their own account and
redistributing to their clients and other broker
dealers. You say that in retrospect when Goldman
Sachs offered to give you a firm commitment you took
the Best Effort of Ajax Concrete and Broker Dealer
Services instead? You thought that best efforts
meant that they would try harder. While Goldman
probably would have completed the deal even at a
loss in a bad market, many of the "better firms" on
the street would look to their "out" clauses
instead. Can’t you see in the fine print’s fine
print where it says we will only do the deal if the
principal of the client’s firm is caught in a
tornado in a telephone booth on the day the deal is
effective or at our discretion? Another "out" clause
that is common besides the old tornado in the
telephone booth excuse is old the "subject to market
conditions" ploy. Every IPO has that clause in the
body of the agreement and as we have seen, for the
guy wanting to wiggle out of deal, it is the perfect
excuse.
-
"You mean to tell me that a high grade firm doing a
firm commitment deal would use the same flimsy
excuse as the firm that was only doing a ‘best
efforts’ deal?"
-
"You bet your bonnet he would bunkie! You think the
guys on this street were born yesterday?
-
"Every Rube thinks he can come to town and the
street for a ride, but tell you what we’re going to
do. You sit here and start calling every friend and
relative and customer you have. Get them to buy
seventy-five percent of the deal and we’ll still do
the rest of because we have a lot of confidence in
your deal. Bunkie, you can even use my desk, but
don’t take long, now."
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Several takeoffs on the "best efforts" form of deal
are the "mini – maxi" and the "all or none". These
apocryphal sounding visions are Wall Street works of
art. The "mini – maxi" means, "I can’t raise less
than this or more than that." In many cases the
accounting, legal, printing, and underwriting fees
are included in the "less than this". Thus, all of
the shareholders participating in the transactions
have made many friends in the legal and accounting
professions with their charity but they have not
been left with much of a company. It would be wise
not to invest in too many "mini-maxi’s" or you could
wind up keeping Doctor Bob company at the funny
farm.
-
The "all or none" is a much kinder type of
underwriting to shareholders, but it usually acts as
a depth charge hitting a submarine amidships as far
as the target company is concerned. It has been
estimated by the SEC that accounting, legal, and
other costs run over $300,000 in the average
offering. Obviously the company wouldn’t trying to
go public if it didn’t need the financing, so the
principals begged, borrowed and stole the necessary
$50,000 non-refundable deposit for the underwriter.
The underwriter had them hire a Big Six accounting
firm that his son was apprenticing at, mind you not
because his son is there but because it would look
good on the title page. The law firm that the
underwriter said was necessary to get the deal done
asked for $100,000 retainer and assigned the job to
a $400 an hour partner. "We need a firm that is
reliable and can get the work out on time,"
-
Usually, about the same time that the principal at
the brokerage firm announces that he can’t do the
whole deal and that you have to bring in the
customers, he will have available in his handy,
dandy pocket legal reference guide the names of
attorneys that specialize in bankruptcy
reorganizations, plans for victims of failed IPO’s.
I really believe that some firms on the street are
paid for as many deals that they don’t do as they
complete.
-
Selling Group
-
A selling group is a group of broker dealers who
help distribute the stock – they are graciously
invited to participate in this process by the
managing underwriter, who in dulcet tones says: "You
take all of my deals or none of them. If you don’t
like that setup get the hell out of my office."
-
In the underwriting business you are only as good as
your last deal. You can have twenty straight
underwritings that go to the moon, but come up with
one bad apple your firm becomes persona non
grata on Wall Street.
-
Formerly, Wall Street underwriters created
successful issues by carefully placing the stock in
the hands of brokers who bought it as an investment
rather than as a source of quick profits. In the old
days, the guys that would really hold onto stuff
were the institutions. Today, in an intensely
competitive market, five minutes can be long term
for the new breed peripatetic institution.
-
Another strange characteristic of an underwriting is
that there must be enough shareholders when it is
all over for the company to qualify for one of the
exchanges or NASDAQ. (seven hundred is kind of
minimum) Even if the institutions were willing to
hold the stock until hell froze over, it wouldn’t do
the shareholders any good if it wasn’t traded
anywhere. Therefore, there has to be a mix between
institutional and retail underwriters of the stock.
-
Wall Street brokers also seek out broker/dealers who
are regionally orientated within close proximity of
the Target Company. If the company is located in
Iowa, often finding the top regional Iowa
broker-dealer to come into the deal will add buying
power and credibility to the transaction. People
that are familiar with the company on a day to day
basis make better long-term players than traders
having no ongoing interest in its affairs. Nobody,
including Wall Street underwriters, discounts the
home court advantage.
-
The more focused Wall Street underwriters, if it
isn’t a wire house (the term originated from all the
branches being connected by telephone or telegraph
wire) such as Merrill or Smith Barney is extremely
specialized in their approach to the IPO business.
Their deals tend to share common characteristics,
and the group of firms that they tend to allow into
their underwritings historically remains intact over
the years. These firms are called "selling group"
members. These people have no particular axe to
grind.
-
They have no financial interest in bringing out the
deal other than the commissions that they receive
and the good will, which is generated if the deal
goes to a premium. They receive a much-diminished
commission because they are taking on a reduced
risk. Selling groups receive none of the glory that
comes with a successful underwriting but share none
of the shame if it goes bad. They are the mules of
the underwriting business. As long as they continue
to be good lads and bring more buyers than sellers
to the table, the managing underwriter continues to
abide them. When the managing underwriter is "hot"
every member of its selling group makes money. When
the managing underwriter is not "hot" the loyal
group soon dissolves and looks for a new fearless
leader type.
-
In firm underwritings, the underwriter’s capital is
at risk on of the effective date. The underwriter
buys the shares of the company that is going public
at the cost of the shares less his underwriter’s
commission based on the terms of the letter of
intent. At this time more often than not for the
purposes of being in the securities business, he
goes "out of ratio". This means that in the complex
formula used to compete whether brokers are healthy
or not, this guy has just become critically ill. His
penalty for this affliction is either promptly
raising more money or getting rid of some of the
risk.
-
For this reason, underwriters form "syndicates"
which operate somewhat akin to the Mafia. Syndicate
members are placed in "brackets" which define their
hierarchy in the organization just as the Mafia
places "made men" on top, the most important
members, next come the "captains" or "capos" who are
important but not in the inner circle and bringing
up the rear are the "soldiers" who if need be a
dispensable. When the Tombstone is appears in print
you have the managing underwriter or underwriters
appearing over everyone else, kind of floating above
the lower ranking members. The next group appears
alphabetically for several lines and then the
alphabet start over. This is the point when we enter
the second tier underwriters, and then a third and a
fourth and even a fifth depending on the
transaction’s size. It you want to get a better idea
of how the firm you do business with is perceived by
the Street, find a tombstone bearing their name and
see what group they are in. Remember, some guys
aren’t there are all, and these are the selling
group members or those not even qualified for that.
-
In order for underwriting members to become more
important to the organization (syndicate) they must
perform outstanding things such as being perceived
by institutions as being bigger than life. This is
an extremely had thing to do and usually people
remain in the same niche during the life of the
syndicate.
-
Usually, the only way to break out of this rut is to
buy out your higher-ranking competition, which
catapults you ahead of other members into the
"bracket" of the firm you acquired, subject to
approval of the loftiest members, usually
consummated at a sit-down. This effectuates three
things at once, you are allowed to lose or make more
money in each transaction, your name appears ahead
of your peers in the newspaper whenever the
"syndicate" transacts business making you appear
magisterial in the public’s eyes and least important
you have eliminated substantive competition,
increased your profitability and added to your
management base.
-
The organizer of the syndicate, you know, the fellow
whose firm didn’t have enough in the bank to finance
the deal, still runs the show as "syndicate manager"
the "Don" of the underwriting world, he determines
who will make up his syndicate and what each one’s
participation in the profits will be. This is
usually determined by how well the member performed
in his last assignment. (Performance is usually
determined by how many shares of the deal his
customers purchased in the market after the
underwriting books were closed. ("After market").
You do not stay in the organization very long
without showing results.
-
For all of his organizational skills and more
importantly his convincing the target company that
they should sign with him, the managing underwriter
receives an override of all of the spoils before the
profits are divvied up among the participants.
Although these groups remain together without
changes for long periods of time, from time to time
certain unforeseen circumstances arise and
specialists must be brought in to help the syndicate
in nuances of the transaction. (Similar needing an
expert safecracker when committing in a bank
robbery, usually these people are brought in from
out of town just for the one deal).
-
At the successful culmination of the underwriting,
the syndicate proudly displays the members of the
group and their respective position in the hierarchy
in the press. Substantial outlays of money are
expended to proclaim the members, their roles, the
subject of the transaction that they put together
and how much money was involved. Members that appear
at the bottom of the list usually do not feel
ashamed because they, for some reason, are proud to
be in the company of such an esteemed company. These
newspaper announcements are for some reason called
"tombstones", and the only reason that we know of
for that name, is that by comparing the current
"tombstone" with its predecessor you can determine
which firms have ceased business or have committed
an unnatural act since the previous deal.
-
Often firms stop appearing in a "Tombstone" when
they have gone out of business or committed a
violation of the syndicate’s code. This information
is not part of the tombstone and the public often is
unaware that a grave sin has been committed by the
former member. Often when people see this handsome
advertisement they become interested in purchasing
stock in the underwriting. When they call their
broker there are informed that if they had read the
"fine print" in the ad, they would have seen that
this was not an offering of securities, it was just
a matter of record of a transaction that had been
completed.
-
It has been said that tombstone advertising is the
most costly form of advertising, it offers nothing
and says little. It is historic in nature, requires
no comment, and contains no redeeming
characteristics other than giving members
self-gratification. We could have told the tombstone
reader that the stock had been allocated among
favored clients of the various firms that
participated in the deal. The reason is that these
people gave great amounts of business to the firms
and are rewarded for their loyalty if it was known
in advance that the deal was going to go to a
premium. If it were expected that the price would
diminish, you can rest assured that the caller that
came in late would have somehow been offered the
ability to participate in the transaction.
-
Sales of Hot Issues
-
Hot Issue -- New Issue of stock that is in great
demand and is oversubscribed.
-
Firms are restricted in the sale to:
-
A Broker Dealer’s proprietary acct.
-
Accounts of officers, directors, partners, employers
of Company
-
Senior officers of a bank, insurance company, or any
employee involved in a securities department.
-
General speaking the price at which an IPO will come
to market and where it will then trade are
uncomplicated to figure out, but that is only if you
are on the inside. An underwriter is in the
inexplicable position of representing both the buyer
and seller as principal. This in terms of law is an
extremely tenuous position to be placed and can
result in substantial legal problems. Strangely
brokers are not apprehensive of being put into this
strange legal position because it is such a
profitable place to be. On one hand, he has the
legal obligation as a fiduciary to always try to get
his client the best possible price when executing an
order. On the other hand, his obligation to the
company going public is to get them the maximum
amount of money he can. Historically making a
decision between the two has been a no-brainer for
the broker. His client is in the market everyday and
represent the brokers bread and butter, so that if
there is latitude in the pricing of the
underwriting, and there is, the broker will price it
so that it will go to a premium immediately upon
becoming effective. Thus demonstrating to the world
that the company was shortchanged. This makes all of
the brokers friends who were on his "A" list happy
campers. The broker also is made contented because
everyone will see in the tombstone that he was the
underwriter and recognize he had a winner. It will
probably make the company that went public sad to
know that the underwriter could have gotten them
much more for their property and literally sold them
down the river. They probably will never know that
the how much it really was. When asked by company
officials the syndicate manager usually replies that
they have no control over public demand for an issue
and therefore do the best they can when pricing the
deal. If you believe that then we have a bridge here
in New York that can be purchased from Chapman Spira
and a bargain price. how do they know what the price
will be.
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Sounds good in principal, but they know almost to
the nickel what the price is going to be. The
managing underwriter keeps the books, he knows
exactly how many shares are desired by other
brokers, he knows how many shares his firm wants, he
also knows how many he is going to give them. So in
the interest of simplicity, let us say that there
are requests for three times as much stock as are
going to be underwritten, a certain number of those
people will purchase the shares at a higher price in
the market, a number represents an historic
percentage that varies somewhat based on the degree
of premium. (difference between the effective price
and the price the share are selling at in the
marketplace). In brokerage parlance, running the
books in a syndicate is like betting on a horse a
week after the race is over.
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Some brokers make it mandatory that if you are
assigned share at the original price, more shares
must be purchased at higher prices.. (this is
illegal but common) There are many people that think
this is a good idea, those are the same people that
fought so hard to get the deck shares on the
Titanic. This causes the stock to rise even higher
and friends and nominees of the broker are the only
ones allowed to sell. When the smoke has cleared,
often the deal is in shambles and the money has
found its way into the underwriters pocket. Luckily
most firms do not specialize in this business, but
the unsuspecting can ferret them out without to much
trouble. Doctor Bob has dealt with almost every one
and look where he is. After a number of years, the
owners of the brokerage firm become philanthropists
and are looked upon as public-spirited citizens who
promote import projects in the community. The
securities industry is not the only one in which
people turn legitimate only after they retire.
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There are more sophisticated ways that new issues
can be used to help the broker become very rich.
Some money managers are very greedy people, others
have little or no conscience. These people have many
friends in the brokerage community. In exchange for
shares having been allocated to the money managers
personal account, the manager agrees to place
substantial of the funds under his management
(belonging to other people) at the disposal of the
broker. Thus the broker has provided himself with
source of funding for his pet projects. Many people
that have entered into these types of transactions
are now in jail, but not enough. Many of the people
that have entered into these types of transactions
are still on the Street and highly regarded in their
profession. They will probably never be caught.
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A more important way for a broker to profit from his
own underwritings is to open an offshore account
domiciled in a country where there are laws keeping
depositors identities secret. This account becomes a
retirement nest egg and if set up in the right place
totally avoids all taxation. Often brokers find it
convenient to have money stowed away somewhere else
when they are required to leave the country very
abruptly. These are forward thinking people who
probably did well in college.
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Fairness Opinions
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Often when an underwriting is being contemplated the
brokerage firm that has been chosen for the job has
conflicts of interest that may prevent them from
being totally objective about the deal. These
conflicts can assume various forms but the most
common is the instance where the brokerage firm or
its principals are also large shareholders in the
issue. The National Association of Securities
Dealers (NASD) does not find a problem with a
brokerage firm selling the stock in a firm that is
controlled by the managing underwriter, they don’t
even have a problem with the fact that it is the
brokerage house negotiating all sides of the
transaction, the price at which the issue will be
brought public, the percent interest the public will
receive, the amounts spent on professional fees,
corporate salaries and management’s stock options.
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What the NASD says is required for the brokerage
firm to get away with murder is simply that they
must hiring another broker has been in the business
for a reasonable amount of time and has had a good
record to participate in the evaluation of the
deal’s pricing to determine the fairness in the
pricing of the proposed transaction. They do not
tell you that you can’t hire your college roommate
who still owes you six big ones that you lent him
when his girlfriend got pregnant. This is the same
character that the last time this guy did an
underwriting was the historic instance of the
president of the company fleeing the country with
the proceeds of the deal just ahead of his parole
officer and the tobacco and firearms people. The
deal’s selling group members that lost their shirt
when the president skipped were so mad that rumor
has it, a hit was put on the underwriter. In spite
of all of that, his name will appear in the
prospectus along with his charitable statements
regarding the deal’s pricing. Even Doctor Bob said
that he thought something was wrong with this.
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Green shoe – the broker has other ways of
controlling his own income and the price of the
underwritten security. Most agreements call for the
use of a "green shoe" at the underwriters
discretion. A green shoe is one in which the
brokerage syndicate is allowed to expand the size of
the offering by up to 10% at the last minute solely
at the underwriters discretion. This is done for
several reasons, it increases the money that the
broker makes, it increases the money going to the
company and it allows more participation in the
deal. The additional shares also have a tendency of
holding the price down a bit.
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The background for the name green shoe is somewhat
obscure, but an influential Wall Street person once
told me that green is the color of money and shoes
are what you can buy with the additional profits
generated from the extra stock. I think he must have
been thinking about the expression from crap games
where the shooter hollers something about his baby
needing a new pair of green shoes. Some ninny once
said that there was a company by the name of Green
Shoe Company in which the term was first applied. We
don’t see any reason why anyone would want to name a
company Green Shoe. This is probably just an old
wives tale.
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Free riding and withholding -- member firms may not
withhold securities that are part of a new issue if
hay have unfilled public orders. The underwriter has
the deck totally stacked in his favor because they
know how many shares there are to buy and sell
coming into the market, they are usually making the
market in the securities and are able to field all
the inquires from the straight relative to the
issue, they have the pent-up demand of people
obligated to buy additional shares and they have a
magic time stamp machine.
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The time stamp is an integral part of a brokerage
operation. Every order that is entered on the books
of the broker-dealer must be stamped at that time.
When the trade is executed another time stamp is
made on the order so that a complete record is made
of when the order went into the system and when it
came out. This is an excellent method of determining
who is right when a customer complains that his
price should have been different than what was
reported to him.
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The name of the contra-party (the other side of the
trade, all transactions of another side) is listed
on the same ticket as the time stamp, thus in the
case of a dispute reference can be made to the
contra-parties time stamp as well. If that isn’t
enough, the transaction was reported and this too is
stamped. Thus a pretty good case can be made at all
times, what the stock was selling for in the market
when the order was executed. As a matter of fact the
system seems almost foolproof.
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When a firm commitment underwriting is completed the
stock is taken down in one piece by the brokerage
firm and then reassigned to customers. These
transactions can be of record in the places
indicated above. However, Doctor Bob was telling us
a funny story about that. He was sitting in the
broker’s office and there was this guy with a
timestamp putting the time on hundreds of tickets,
Doctor Bob introduced himself to timestamp Harry and
asked what was going on. Harry said that there was
this big offering coming out and he was getting
ready for it by stamping the tickets. "How do you
know how many to stamp?" asked Doctor Bob, "I don’t
see you keeping an account." "Well". Harry said, "
they don’t tell me, because maybe they are going to
need extras" You see they wait to see how well the
deal does, how much of premium it goes to. If it
goes way up they take the tickets that are stamped
and are in blank and put their own names on them. If
it doesn’t do so well, they give it to customers
that have discretionary accounts with the firm. When
I’m done stamping I have to have enough to two sets
of tickets, it’s a more exact job than you think.
Time stamping is really complicated you know and I
report only to the boss because I do such a good
job. He told me that we were really working together
and I shouldn’t discuss this with anyone else, but
I’ve seen you around and know that you’re OK."
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Bob wasn’t sure what Harry meant, but since he never
heard of anyone doing nothing but time stamping
things all day he thought that it was worth
repeating. Bob wondered whether this was something
that you could go to school to learn.
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Doctor Bob said that he became very nervous around
timestamp Harry when he Harry informed him that he
was the one in the company responsible for reporting
to Edgar. He mentioned that everything anyone in the
firm did was Edgar's affair and that Edgar was
expecting to update shortly on the final elements of
the deal he was time stamping. This sounded really
scary, Doctor Bob thought the top guy was working
right here, in the big office down the hall. It now
seemed to Doctor Bob that he was really a figurehead
and someone much bigger was running the show.
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Bob became really concerned because he had a lot of
money sitting at the firm and he called the SEC and
told them that the brokerage firm he was dealing
with was reporting everything to Edgar. The fella
Doctor bob was talking said that this was good and
hung up. Believing he had discovered a massive
securities plot where even the SEC had become
involved Bob left no stone unturned in his efforts
to find out what was really going on.
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Ultimately, the U. S. Attorney asked Doctor Bob to
put his problem in writing and when they got back to
Bob they explained that it wasn't a guy named Edgar
but a computer program called EDGAR (Electronic Data
Gathering Analysis and Retrieval).It seems that this
computer system was created and is operated by the
SEC to eliminate unnecessary paper work and speed
the securities processes along. Relieved, Doctor Bob
and Timestamp Harry became fast friends and would
often lunch together after Harry had finished his
work.
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Stabilization -- form of price manipulation
permitted by the Securities and Exchange Commission.
If the underwriter didn’t posses enough tools, the
SEC itself allows him to stabilize the deal. In
other words, the SEC doesn’t want this thing trading
all over the place where nobody can keep up with
what’s going on. They’re interested in a "fair and
orderly" market being maintained in the issue and
appoint the underwriter as their representative with
the power manipulate the market so that trading
becomes non-chaotic.
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Dishonest brokers can use this to their advantage.
Whereas the rules state that the stabilization
should take place at the deal’s offering price, they
do not address the price at which the securities in
question can be sold. The underwriter then
legitimately issues the shares to his clientele and
the stock goes nowhere. Becoming disenchanted with
the deal the clients sell the stock, which under the
regulations can be purchased by the dealer. When he
has accumulated a large enough amount of the float
and there are no sellers left, the issue suddenly
sprouts wings and becomes a success. The underwriter
did not make many friends among his customers with
this tactic but he did make a lot of money and felt
that this was good.
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Lawyer – Someone who went to law school and passed
the bar exam in at least one state. This person
instead of becoming a legitimate member of his
community began practicing securities law. This is a
good field for someone with a computer because
having once completed an offering, you can use the
same documents over and over again by just making
minor changes in the name, amount of money being
raised and the name of the underwriter. Although
lawyers in securities work complain of long hours
and grueling work, we think it is mostly for effect.
As long as the word processor is in good order,
lawyers are capable of making a good living.
Underwriter’s counsel – A lawyer that
represents the underwriter and passes on
the legal merits of the deal for the brokerage house.
* Issuer’s counsel – A lawyer that represents
the issuer, how in manner cases is picked by the
underwriter because he has all of this stuff on his
word processor and for other high sounding reasons.
Underwriter’s counsel and issuer’s counsel often are
good friends after hours, which makes the negotiations
go much faster. Both lawyers are paid
substantial amounts of money, much of which comes from
the proceeds of the transaction. It is in both of their
interests under the that the underwriter stays healthy,
at least until the deal is completed. They try to
arrange that underwriter does not have to lose his
temper and get his blood pressure up in his dealings
with the parties involved. Because of the substantial
concern that these good people maintain for the
underwriter’s health, most arguments are quickly settled
in his favor.
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The Process of Registration
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The process is much more complex, expensive and
harrowing then can possibly be envisioned by a few
short paragraphs in a memorandum such as this. You
will be entering a battlefield that will require all
of you guile to transverse all of the obstacles that
have been placed between you and your objective.
Critically important is not to make the process even
more difficult that it already is. This requires
teamwork between your accountants, lawyers and
broker. You as the field marshal must make certain
that they are constantly coordinating their efforts
so that all required documents are submitted not
only on a timely basis but that they are submitted
in the form required by the Securities and Exchange
Commission.
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The process begins when a proper preliminary
prospectus is filed with the SEC. This gets you into
the queue, but it isn’t the type of line that you
had at the movies in high school. In this line, each
time you strike out the teacher sends you to the
back and makes you do it over again until you can
get it right. So until the first step is done
correctly the queue doesn’t even accept you, it is
only when you submission is considered acceptable
that you allowed to be in line.
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This is extraordinarily import because your
underwriter has created a calendar of IPOs and has
scheduled them based on when he is best able bring
them to market and more important when he has room
in his stable for another issue. If an issue is
delayed by Washington for an unreasonably long
period of time, for any number of reasons, the
issuer may suffer two simultaneously adverse events.
The first is that the SEC queue line has begun
without him other event that could make it a really
bad hair day is that the offeree’s place in line
with the underwriter now runs the risk of becoming
usurped by another IPO because of scheduling
problems. There may not be are recovery from this
problem because as the longer the clock fails to
tick, the more the risk that the submissions have
become "stale" (outdated) and the SEC, like Mother
Nature does not abide stale offerings.
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With the each tick of the clock, the substantial
costs of registration run like an runaway whirling
dervish. Pity the poor issuer that had deficient
advise to begin with, the lawyers and accounting
fees may soon make up an unacceptably high
percentage of the deals "use of proceeds " and both
the SEC and the underwriter could determine that
they are no longer interested in a public offering,
the proceeds of which are primarily dedicated to
paying off the professionals. Sage advice would have
mandated that the professionals agree in advance to
a set fee in taking the deal all the way through to
completion. Many Wall Street accountants and lawyers
would agree in advance to a lessor fee, or hopefully
no charge at all, if the deal aborts because of
uncontrollable developments such as very poor market
conditions and problems in the issuers industry that
did not antedate the filing.
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One of the pet peeves of the SEC in reviewing a
registration statement is that of inferior
readability. In other words, the lawyers are really
trying to strut their stuff and draft the
registration in legalese rather than readable
English. The SEC would view that as not being able
to be read by the average investor and would send it
back to the issuer to start again.
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There are times when underwriting are popular and
other times when you couldn’t give one away. The
staff that works on these things at the SEC remains
fairly constant during both periods so that as a
generally rule delays in busy periods produce a wait
in back of a longer line than one when things are
quiet. Actually, the person assigned to walking your
project through the commission will have much more
time to be of assistance during quiet periods.
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The use of EDGAR and other electronic filing devices
have improved turnaround time, but in spite of that,
more deals than ever are being perused by the
commission and very often it is liking trying to go
cross town in Mexico City during the rush hour. On
the other hand, if when making the original
submission, a well written transmittal letter is
furnished the commission with all material matters
discussed in workmanlike manner the commission would
also attempt to live with a realistic underwriting
timetable if it is possible. Remember that coming
out of the SEC to early and you underwriter might
not be ready for you and the data you have in your
registration statement may have to be updated, the
market could collapse in the meantime or even worse
the broker could go out of business. I mean it has
been known to happen.
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Competent lawyers are well aware of the preceding
but sometimes local attorneys attempt to practice on
their client because it doesn’t so hard to do and
I’ve got something similar in the word processor.
Down deep in my heart, I believe that the SEC looks
a lot closer at stuff submitted by lawyers that have
not practiced before the commission previously. Kind
of an initiation to the big leagues. Man, if it were
my deal, I wouldn’t want an hazing taking place at
my expense. Additionally, the pro knows how to work
with the underwriter and they have undoubtedly had
other deals in the past together. The natty young
graduate who is just spreading his wings and
attempting to impress his client will antagonize the
commission, not get the cooperation of the
accountants and give the underwriter "agita.
Although we know some reasonably intelligent young
lawyers, they are intelligent because they are aware
that they have much to learn about the system and
are also in a queue of sorts, a learning one. But,
alas, for a little less money you can wind up with a
wet faced kid who will get you into more trouble
than you can shake a stick at.
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Contact us at your convenience.
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